Ad Management
Google Ads campaigns managed with full focus on your return on investment.
Advertising that pays for itself
Google Ads is the fastest way to put your business in front of customers the moment they're searching for you. We plan, build and manage campaigns end to end - focused on the numbers so every euro of budget works as hard as it can.
What you get
Campaigns built around your goals
Whether you want more leads, more sales or more visibility, we tailor the strategy to the outcome that matters to you.
Attract qualified leads
Reach people who are actively searching for what you offer and turn that intent into real enquiries, calls and contacts.
Increase sales & revenue
Drive measurable sales with campaigns built and optimised around your return on ad spend - not irrelevant metrics.
Grow brand awareness
Put your business in front of the right audience across Search, YouTube and the wider Google network.
Attract qualified leads
Reach people who are actively searching for what you offer and turn that intent into real enquiries, calls and contacts.
Results that speak for themselves
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Years of Experience
Visible where buyers now ask - AI assistants
More buyers ask ChatGPT or Google's AI before they ever click an ad. We make sure your business is understood and surfaced there too, so AI-driven discovery compounds your paid reach.
Optimised to be cited by
- Landing pages AI assistants can actually read - reinforcing every euro you spend on paid clicks.
- Your brand and offer presented so answer engines recommend you accurately when buyers ask.
- Visibility in AI answers that compounds your campaigns - organic recommendations on top of the paid results.
Millions of questions like these are asked every day. We make sure the answer includes you.
What we manage for you
Everything that goes into a high-performing Google Ads account - handled end to end.
Campaign creation
We set up Google Ads campaigns from scratch - Search, Performance Max, Shopping, Display and YouTube.
Keyword research
We identify the keywords and audiences with the highest conversion potential for your business.
Continuous optimisation
We constantly monitor and adjust bids, budgets and creatives to maximise results and minimise wasted spend.
Conversion tracking
We measure what truly matters - leads, sales, calls and contacts generated - with proper tracking from day one.
Monthly reports
You receive clear, jargon-free reports with real results and suggestions for next steps.
Free audit
If you already have active campaigns, we audit them for free and show you the opportunities before you commit.
Every Google Ads channel
We run and combine the full range of Google Ads formats to reach your customers wherever they are.
Our process
How we work
01
01
Audit
We analyse your business, competition and existing campaigns to uncover the biggest opportunities.
02
02
Strategy
We define goals, budget and the campaign structure best suited to your market and your case.
03
03
Setup
We build the campaigns, write the ads, research keywords and configure full conversion tracking.
04
04
Optimisation
We continuously test and optimise to improve results month after month, and report back clearly.
Why RP Shift manages your ads
A hands-on partner that treats your budget like our own.
A dedicated specialist
You work directly with the person managing your account - no call centres, no junior hand-offs.
Full transparency
The account is yours and you see exactly where every euro goes, with clear monthly reporting.
Driven by ROI
We optimise for the metrics that matter to your business - leads, sales and revenue.
No lock-in, free audit
No long-term contracts. If you already run ads, we'll audit your account for free before you commit.
Portfolio
Our work
Some of the projects we've built with pride.
Frequently asked questions
How much should I budget for Google Ads?
It depends on your industry, goals and competition. In our first conversation we help you set a budget that can be profitable and scaled as results come in. Your ad spend goes directly to Google and is always separate from our management fee.
How soon will I see results?
Campaigns typically start generating impressions and early traffic within the first week of going live, with leads and enquiries usually appearing within the first month. Meaningful optimisation builds over the following weeks as the account gathers conversion data we can act on - the longer we run, the sharper the results.
What's included in your management?
Everything: account setup, keyword and audience research, ad creation, conversion tracking, ongoing optimisation and clear monthly reporting. If you have existing campaigns, we start with a free audit.
Do you work with businesses outside Portugal?
Yes. We run campaigns for clients in Portugal and internationally, and can manage accounts in multiple languages and markets.
Do you optimise for AI search and assistants like ChatGPT?
Yes. As more buyers ask AI assistants before they buy, we make sure your landing pages and brand information are ready to be read, trusted and recommended by engines like ChatGPT, Perplexity and Google AI Overviews - so AI-driven discovery reinforces the traffic from your paid campaigns.
Want more customers?
Get in touch and discover how Google Ads can transform your business. The first conversation - and the audit - are free.